Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Kevin Hart in kitchen wearing Fabletics gear
Fashion

Kevin Hart, Fabletics Release Performance-Driven Men’s Activewear Collection

Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.

Elizabeth Ostertag • Jul 01 2025
an image of a YogaSix class
Fitness

YogaSix Franchisees Form Advocacy Group, See Widespread Participation

More than half of all YogaSix studios are represented by a new franchisee association focused on financial sustainability and collaboration.

Courtney Rehfeldt • Jul 01 2025
Bloom soda cans displayed next to Walmart bags
Nutrition

Bloom Nutrition Launches Gut-Healthy Soda Exclusively at Walmart

Bloom Nutrition has launched Bloom Pop, a better-for-you prebiotic soda in five flavors, available exclusively at over 3,000 Walmart stores.

Courtney Rehfeldt • Jul 01 2025
people on VersaClimber machines inside a fitness studio
Fitness

VersaClimber’s Everest Challenge Engages Thousands in Global Climb

VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.

Courtney Rehfeldt • Jul 01 2025
panelists on stage at the ATN Innovation Summit
Tech

How Fitness Brands Are Rethinking Content in the Era of AI

At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.

Elizabeth Ostertag • Jul 01 2025
the exterior image of PickleRage in West Bloomfield
Fitness

PickleRage Inks New Franchise Deals Across US

PickleRage has signed five new franchise deals as it targets 500+ indoor pickleball clubs nationwide over the next five years.

Courtney Rehfeldt • Jul 01 2025
People at IDEA World
Fitness

Positive Coaching Alliance to Lead Free Workshop at IDEA World Convention

IDEA World to host free Positive Coaching Alliance workshop, offering training for coaches and a complimentary expo pass to attendees

Joy Keller • Jul 01 2025
pilates class
Fitness

Fast-Growing Bodybar Pilates Signs 150th Franchise Deal 

Bodybar Pilates has signed its 150th franchise agreement as demand for Pilates continues to surge across the U.S.

Courtney Rehfeldt • Jun 30 2025
Sports Innovation Lab CEO Josh Walker at the ATN Innovation Summit
Fitness

Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate

According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.

Josh Liberatore • Jun 30 2025
artwork for the ATN Playbook article series
Fitness Business

The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research

From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.

Arthur Zaczkiewicz • Jun 30 2025
  • 1
  • …
  • 206
  • 207
  • 208
  • 209
  • 210
  • …
  • 714

From Our Partners


Sequel Brands
Fitness Business

The Future of Strength Isn’t Just Strength

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Reviews

The Best Fitness Trackers & Smartwatches On Sale in the Final Hours of Amazon Prime Day

Reviews

The Viral Ninja Creami Is On Sale in the Final Hours of Prime Day – Is It Worth Buying?

Wellness

The ‘Karenification’ of Wellness Is Here

Videos


DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News