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tablet shoes people exercising in an Apple Fitness+ class
Longevity

Apple Fitness+ Partners With GLP-1 Provider FuturHealth

FuturHealth, a provider of weight-loss solutions including GLP-1s, will offer Apple Fitness+ at no additional cost to its members.

Elizabeth Ostertag • Aug 11 2025
artwork for the ATN Playbook article series
Tech

The Playbook: Retail Insights From Listrak; Buy Now, Pay Later Is Growing

Inflation, supply chain shifts, AI adoption and value-driven shopping are shaping consumer behavior, finds a new report from Listrak.

Arthur Zaczkiewicz • Aug 11 2025
Sauna room
Wellness

Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery

ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.

Josh Liberatore • Aug 08 2025
women do yoga in a Les Mills class
Fitness

Les Mills Makes a Mindful Move With New Yoga Program for Gyms

Les Mills launches a four-part yoga series to help gyms tap rising demand for mind-body fitness in the booming wellness market.

Courtney Rehfeldt • Aug 08 2025
A woman trainer at JetSet Pilates assisting a client on a Reformer.
Fitness

JetSet Pilates Targets 200 Territories as Reformer Craze Builds

JetSet Pilates is expanding across the U.S. and abroad, with new studio openings, steered by key leadership hires and a strategic investment.

Courtney Rehfeldt • Aug 08 2025
Fitness

Is London Losing Its Edge in Boutique Fitness?

London scores zero 5-star ratings in The Fit Guide’s new report. What went wrong and where are boutique fitness studios showing promise?

Courtney Rehfeldt • Aug 08 2025
Wellness

Ditto Daily Gets Early Funding for Menstrual Health Supplement

Ditto Daily, a women's health startup, has raised $1.72M to scale its science-backed supplement for PMS and PMDD.

Courtney Rehfeldt • Aug 08 2025
Clients at Strong Pilates working out.
Fitness

Strong Pilates Reaches 100th Studio Milestone

Strong Pilates opens its 100th studio in Garwood, NJ, and plans 150 more as the boutique fitness brand accelerates its U.S. expansion.

Courtney Rehfeldt • Aug 08 2025
Wellness

Noom Launches $119 Microdose GLP-1 Weight Loss Program

Noom’s microdose GLP-1 program says 70% of users report no side effects and lose up to 17 pounds in 60 days with behavior change support.

Courtney Rehfeldt • Aug 08 2025
FitBiomics for gut health
partnership

How Elite-Athlete Bacteria Are Powering How You Perform and Recover

FitBiomics turns lactic acid into muscular fuel — delivering faster recovery, deeper rest and real performance gains in a probiotic capsule.

Athletech Studios • Aug 08 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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