How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.
Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.
The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."
Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.
Virginia-based Epic Padel is aiming to close the sport's U.S. development gap with tech-enabled clubs and a range of strategic investments.
Marcus Wilson shares how CryoBuilt's American-made, electric cryotherapy systems are setting a new standards in wellness and recovery.
Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.
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