Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
Nutrabolt has ade another significant investment into Bloom Nutrition a women-focused supplement and wellness brand.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Logan Paul joins Aescape to back its AI-powered massage tech, following $83M funding and moves into Equinox, Life Time, Marriott and Hyatt.
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
Daxko acquires Vision to expand its techn solutions for Boys & Girls Clubs, enhancing innovation, engineering and support for clubs in the US.
The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.
Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.
Queen Latifah joins WeightWatchers as spokesperson for its new menopause program, part of the company’s post-relist strategy focused on women.
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