Wellness Survey Shows Exactly Where Booze Is Losing Its Buzz in the US Courtney Rehfeldt September 11, 2025 Share on Facebook Share on Twitter Share via Email credit: Photo by <a href="https://unsplash.com/@arobj?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Adam Jaime</a> on <a href="https://unsplash.com/photos/liquor-pouring-on-clear-shot-glass-dmkmrNptMpw?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a> Drinking rates are plummeting nationwide, and the data shows exactly where alcohol alternatives are bubbling up fastest Americans are trading bar tabs for wellness shots, with… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data Gen Z mocktails NA beers non-alcoholic beers wellness