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Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.
As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.
Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.
Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.
WithU has launched TrvlWell, a B2B travel wellness platform, offering a plug-and-play solution that integrates into partner platforms.
Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.
Les Mills has a variety of programs that give you a strength exercise kick as well as a mental one all at once.
Levels expands beyond glucose tracking with lab testing, dietitian access and AI tools for personalized, action-focused health guidance.
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