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New Report: The Business of Wellness, Recovery & Longevity

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interior pickleball courts at The Pickle Pad
Fitness

Does Pickleball’s Next Chapter Serve More Than Courts? All Signs Point to Yes

Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.

Courtney Rehfeldt • Aug 27 2025
Wellsystem Wave by WellnessJK
partnership

How JK Wellness Is Rewriting the Retention Playbook With Wellness

Through tiered memberships and smart onboarding, wellness is becoming a revenue-generating pillar — not just an amenity.

Athletech Studios • Aug 27 2025
woman laying down in bed
Finance

Sleep.ai Raises $5.5M As Investors Zero In on Sleep Health

Sleep.ai, formerly SleepScore Labs, has raised $5.5M to expand its AI-powered sleep intelligence platform.

Courtney Rehfeldt • Aug 26 2025
Cody Rigsby headshot
Fitness

Cody Rigsby’s Biggest Tips for Fueling Fitness Routines

Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.

Elizabeth Ostertag • Aug 26 2025
woman works out inside a Vasa Fitness studio room
Fitness

Vasa Fitness Brings Strength Program to More Clubs, National Expansion Set for 2026

Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.

Courtney Rehfeldt • Aug 26 2025
Magic Molecule Skin Spray
Wellness

NexPhase Invests in Magic Science, Parent of Magic Molecule, Amid Growing Skin Health Movement

Backed by NexPhase, Magic Science plans to expand Magic Molecule’s retail footprint and strengthen manufacturing of its skincare products.

Courtney Rehfeldt • Aug 26 2025
people line up for a photo outside of The Yard Gym
Fitness Business

The Yard Gym Bets on Strength & Style To Win the US Market

Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.

Josh Liberatore • Aug 26 2025
Fashion

Alo Yoga Faces Age Discrimination Lawsuit From Former Top Instructor

Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.

Courtney Rehfeldt • Aug 25 2025
people walkig through the desert
Wellness

Hyatt Launches Limited-Time Wellness Retreats in Moab, Zion & California

Hyatt launches immersive wellness retreats in Moab, Zion and California, blending fitness, mindfulness and nature.

Courtney Rehfeldt • Aug 25 2025
Mira Ultra4 at-home hormone testing device campaign
Wellness

Mira Launches Ultra4, the First At-Home Hormone Monitor With Lab-Level Accuracy

The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.

Elizabeth Ostertag • Aug 25 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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