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two women running on the beach during the sunset

What McKinsey’s Metabolic Health Report Means for Fitness: 5 Big Ideas

McKinsey’s latest report highlights a $5.65T opportunity in metabolic health. Here are five key takeaways for fitness and wellness brands.

Courtney Rehfeldt • Jul 28 2025
people golf together at a Bay Club course
Fitness

Bay Club Expands Shared Memberships to Golf Properties

Bay Club's signature Shared Membership model is being piloted at three of its golf properties on the West Coast.

Courtney Rehfeldt • Jul 28 2025
Energize Summer Roundup
Reviews

The 10 Best Products to Energize Your Summer

From matcha to nootropics to mushroom blends, these smart, functional products offer steady energy, sharper focus and fewer crashes.

Elizabeth Ostertag • Jul 25 2025
woman laughing into the camera
Fitness

Personality-Based Fitness May Be the New Workout Hack

A new UCL study finds personality traits can predict workout enjoyment, offering insight for personalized fitness and stress reduction.

Courtney Rehfeldt • Jul 25 2025
cold plunge tub
Wellness

How Top Boutique Fitness Brands Are Approaching the Business of Recovery

Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.

Josh Liberatore • Jul 25 2025
BodyBase reformer studio
Fitness

BodyBase Opens First International Franchise Studio at JW Marriott Marquis Hotel Dubai

BodyBase expands into the UAE, debuting its franchise-ready studio concept at the world’s tallest five-star hotel.

Andrea Navarro • Jul 25 2025
a cycling enthusiast engaging with Wattbike's Hub training app.
Longevity

Wattbike Adds Longevity Tracking With Healthspan Score Feature

Wattbike launches Healthspan Score, following its acquisition by Interactive Strength, parent of Clmbr and Forme.

Courtney Rehfeldt • Jul 25 2025
three apple watches
Tech

New Apple Watch Software Includes Serious Fitness Upgrades

The public beta of watchOS 26 introduces new features like Workout Buddy and a significantly redesigned Workout app.

Elizabeth Ostertag • Jul 25 2025
Fitness

BFT Boosts Personalization With New Conditioning Protocol

Body Fit Training is adding conditioning testing to its Performance Benchmark program, using MAS data to personalize workouts.

Courtney Rehfeldt • Jul 24 2025
Hyrox training studio inside Third Space Canary Wharf
Fitness

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.

Josh Liberatore • Jul 24 2025
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