Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Two senior men playing chess together.
Longevity

Humana’s New Challenge Helps Seniors Train Their Brains

Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.

Courtney Rehfeldt • Jul 14 2025
Altered States Wellness Studios
Wellness

Altered States Scales in Texas Amid Experiential Wellness Boom

Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.

Courtney Rehfeldt • Jul 14 2025
Sir Mo Farah
Fitness

Mo Farah’s URunn App Gets Runners Race-Day Ready

Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.

Courtney Rehfeldt • Jul 14 2025
Lemme greens supplement
Nutrition

Lemme Go Green: Kourtney Kardashian Adds Greens Gummies

Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients

Courtney Rehfeldt • Jul 14 2025
a workout at UFC Gym in the octagon
Tech

UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push

MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.

Courtney Rehfeldt • Jul 14 2025
ATN Innovation summit on growth
Fitness Business

Fitness Leaders Debate Franchise vs Corporate-Owned Growth

C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.

Collin Helwig • Jul 11 2025
Finance

Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level

Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.

Courtney Rehfeldt • Jul 11 2025
man runs on the beach in an iFIT workout video
Fitness

iFIT, Samsung Health Partner on Fitness Content

Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.

Josh Liberatore • Jul 11 2025
Fitness

Marc Diaper Tapped as CEO of Fitness First UK

Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.

Courtney Rehfeldt • Jul 11 2025
a can of Naked Sparking Energy alongside a lemon and strawberries.
Nutrition

Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt

Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.

Courtney Rehfeldt • Jul 11 2025
  • 1
  • …
  • 204
  • 205
  • 206
  • 207
  • 208
  • …
  • 720

From Our Partners


Echelon strength
Fitness

Echelon Explains Why Connected Strength is the Future

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

ATN Week in Review: The Soft Fitness Era Is Here

Industry News

PureGym to Open in Ireland, Citing Growing Market

Longevity

Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings

Videos


DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News