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Finance

The Great Consolidation? Strategists Warn of Make-or-Break Era for Fitness Brands

At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.

Courtney Rehfeldt • Jun 25 2025
Jennifer Jacobs poses with a dumbbell in a Ladder ad
Fitness

Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move

Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.

Josh Liberatore • Jun 25 2025
Nate Checketts
Fashion

Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand

Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.

Elizabeth Ostertag • Jun 25 2025
Two pillows on unmade bed
Wellness

From Workout Gear To Sleep Tech, Hologenix Is Building the Passive Wellness Future

Hologenix CEO Seth Casden talks to ATN about infrared tech, passive wellness and how Celliant is enhancing recovery, sleep and performance.

Courtney Rehfeldt • Jun 25 2025
Woman using Concept2 StrengthErg
partnership

Strength Training Reimagined: The Concept2 StrengthErg Advantage

A smarter, safer and space-saving strength solution, the Concept2 StrengthErg brings precision and versatility to every level of training

Athletech Studios • Jun 25 2025
A woman doing yoga at Proper Hotels.
Wellness

Proper Hotels Unveils Shoppable Wellness Suites in Santa Monica

Proper Hotels is debuting fully shoppable Wellness Suites at Santa Monica Proper, blending luxury hospitality with retail experiences.

Courtney Rehfeldt • Jun 24 2025
Fitness

LifeSpeak Launches Adaptive Training Series for All Abilities

LifeSpeak launches an Adaptive Fitness series with inclusive workouts for those with injuries, chronic conditions or mobility differences.

Courtney Rehfeldt • Jun 24 2025
Planet Fitness
Fitness

Planet Fitness Franchisee Raises $24K+ for Make-a-Wish

Planet Fitness franchisee National Fitness Partners raised over $24,000 for Make-A-Wish, supporting children with critical illnesses.

Courtney Rehfeldt • Jun 24 2025
Fitness Business

Power Players 2025 Announced: See Who Took Home This Year’s Awards

Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness. 

ATN Staff • Jun 24 2025
Oura Ring
Wellness

Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever

Maven Clinic and Oura Ring have partnered to combine Oura Ring’s biometric insights with Maven’s expert care for women’s health.

Andrea Navarro • Jun 24 2025
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Fitstop Enters Texas as US Expansion Picks Up Speed

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Nutrition

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Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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