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people running on pavement
Wellness

These Are the Fittest Cities in America for 2025

The latest ACSM American Fitness Index ranks the 100 largest U.S. cities using 35 evidence-based health and environmental indicators.

Elizabeth Ostertag • Jul 24 2025
Fabletics golf collection campaign
Fashion

Fabletics Teams With Stephen, Erica Malbon on Golf Capsule

The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.

Elizabeth Ostertag • Jul 24 2025
fitness equipment inside a Workout Anytime Gym
Industry News

Workout Anytime Flexes Midyear Franchise Growth

Workout Anytime celebrates midyear wins with a new CEO, 3 franchise deals, 8 leases and a bold plan to double its footprint in five years.

Courtney Rehfeldt • Jul 24 2025
artwork for the ATN Stack article series
Tech

The Stack: AT&T Expands ‘RedCap,’ Breathing Better With Air Purification Tech

From the NFL to MLB, teams and venues are using bi-polar ionization systems to protect athletes, improve performance and enhance health.

Arthur Zaczkiewicz • Jul 24 2025
Shiftwave
Equipment

Shiftwave’s Recovery Tech Turns Heads at the ATN Summit

At the recent Athletech News Innovation Summit, Shiftwave didn’t just show up – it led the conversation. Installed in the green room, the company’s nervous system recovery tech became a word-of-mouth sensation, drawing speakers and moderators to test it firsthand. The verdict was unanimous: Shiftwave isn’t just a tool, it’s a tipping point. This isn’t...

Caletha Crawford • Jul 24 2025
Hotworx founder and CEO Stephen Smith
Fitness Business

CEO Corner: Hotworx’s Stephen Smith on the Power of Infrared Fitness

Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.

Josh Liberatore • Jul 23 2025
woman sleeping in a bed
Wellness

Eight Sleep Tackles Menopause With Hot Flash Mode

Eight Sleep launches Hot Flash Mode and a Women’s Sleep Initiative to address menopause symptoms and advance research on women’s sleep.

Courtney Rehfeldt • Jul 23 2025
A woman competing at Hyrox.
Fitness

Peloton Partners With Hyrox, Drops New Class Series

Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.

Courtney Rehfeldt • Jul 23 2025
kids basketball league and coach
Fitness

Shoot 360 Takes Big Shot at Youth Sports Market

Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.

Courtney Rehfeldt • Jul 23 2025
sneakers and workout equipment on a mat
Fitness

In-Shape Teams With Korb Health To Offer GLP-1s & Health Services

In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.

Courtney Rehfeldt • Jul 23 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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