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Echelon strength pro
partnership

Beyond the Bike: Echelon’s Expanding Hardware Ecosystem Powers Growth

Echelon’s history is extensive and has us at a point where it’s hard to find something the fitness facilitator doesn’t have in its inventory

Athletech Studios • Jul 09 2025
man enters his credit card info on a laptop
Fitness

US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry

The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.

Josh Liberatore • Jul 08 2025
Fitness

Urban Gym Group Acquires 3 Health Clubs, More Deals Ahead

Urban Gym Group adds three Dutch clubs and plans more in 2025, actively seeking new sites from greenfield opportunities to acquisitions.

Courtney Rehfeldt • Jul 08 2025
Anne Marie Chaker working out in a bodybuilding gym
Fitness

Reporter Turned Bodybuilder Lifts the Curtain on Strength, Sobriety & Gender-Based Pressures

In her new book "Lift," longtime Wall Street Journal reporter Anne Marie Chaker explores the power of strength training for women.

Elizabeth Ostertag • Jul 08 2025
an image of Will Power, EOS Fitness new mascot
Fitness

EoS Fitness Powers Past 1.5 Million Members

HVLP operator EoS Fitness surpassed 1.5 million members in Q2, opened 10 new gyms and launched new offerings..

Courtney Rehfeldt • Jul 08 2025
NYSC
Fitness

NYSC Sprints Into Summer With Hyrox Expansion

New York Sports Club (NYSC) is expanding its Hyrox affiliation across several NYC-area locations this summer.

Courtney Rehfeldt • Jul 08 2025
panelists speak at the ATN Innovation Summit 2025
Fitness Business

How Operators Can Build a Sustainable Wellness & Recovery Strategy

At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.

Elizabeth Ostertag • Jul 08 2025
A woman's bag with items in it, including a GLP-1 shot.
Wellness

WeightWatchers Makes Nasdaq Comeback, Targets Menopause

WeightWatchers relists on Nasdaq and expands into menopause care as it deepens its focus on medical-grade weight management.

Courtney Rehfeldt • Jul 08 2025
A man lacing up his sneaker with a water bottle and weight in the background.
Wellness

Ozempic’s Biggest Fans? It’s Not Gen Z

A new survey from AlynMD reveals shifting attitudes toward weight loss medications like Ozempic and which generation is most on board.

Courtney Rehfeldt • Jul 08 2025
Finance

Influencer-Founded Neutonic Scores $3.7M To Scale Productivity Drink

Neutonic has raised $3.7M to expand its nootropic drink line, reaching a $20M valuation just 18 months after launching.

Courtney Rehfeldt • Jul 08 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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