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Echelon Fitness rowing machine
Fitness

Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use

Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.

Andrea Navarro • Jul 29 2025
Hims & Hers GLP-1
Wellness

Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results

New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.

Andrea Navarro • Jul 29 2025
an instructor leads a group fitness class
Fitness Business

MVP Effect: Certain Members Are Worth More to Gyms, Report Finds

A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.

Josh Liberatore • Jul 29 2025
Planet Fitness front
Fitness

Planet Fitness Franchisees Donate $100K for Texas Flood Relief

Led by Excel Fitness, Planet Fitness' Texas franchisees are doing their part to help with the devastating floods in Texas Hill Country.

Collin Helwig • Jul 29 2025
an image of a Peloton Bike
Fitness

Peloton Expands Resale Marketplace Nationwide After Successful Pilot

Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.

Elizabeth Ostertag • Jul 29 2025
man holds a Novos chocolate functional longevity bar
Nutrition

Novos Launches ‘Longevity Bar,’ Emphasizing Protein Quality Over Quantity

With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.

Elizabeth Ostertag • Jul 29 2025
Vision Fitness
Equipment

Simple Still Sells: Why Vision Fitness Opts for Functionality Over Flash

In a fitness landscape increasingly dominated by hyper-connected machines and flashy features, simplicity might just be the most disruptive idea of all. Vision Fitness is…

Caletha Crawford • Jul 29 2025
Dexcom photo
Tech

Oura Partner Dexcom Launches AI-Powered Meal Logging Tool

Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition

Collin Helwig • Jul 28 2025
U.S. Capitol Building
Fitness

New Bill Would Make It Easier for Franchisees To Sue Parent Brands

The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.

Josh Liberatore • Jul 28 2025
Outdoor Voices
Fashion

Ty Haney Returns to Outdoor Voices With New Vision & Collection

Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.

Elizabeth Ostertag • Jul 28 2025
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