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Sea Rover, Pent, Dutch Design
Fitness

Pent, Dutch Design Upgrade ‘World’s Only Wellness-First Yacht’

Luxury equipment manufacturer Pent and Dutch Design are joining forces at sea to push the boundaries of wellness even further

Collin Helwig • Jul 16 2025
two people high-fiving with a pickleball paddle in a woman's hand
Tech

This Sports Lesson Platform Is Catching Fire With Gen Z & Retirees

TeachMe.To is streamlining how people book sports lessons while helping coaches grow side hustles, with offerings from pickleball to surfing.

Courtney Rehfeldt • Jul 16 2025
Gold's Gym Beverly Center Los Angeles California
Fitness

Gold’s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall

Gold’s Gym SoCal opens at the famed Beverly Center with 24-hour access on select days, leading fitness equipment and luxe amenities.

Courtney Rehfeldt • Jul 16 2025
Nicoline Roth, founder of Nordic Strong
Fitness

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.

Josh Liberatore • Jul 16 2025
Will Ahmed, CEO and founder of Whoop
Tech

FDA Warns Whoop on Blood Pressure Feature, CEO Says ‘We’re Not Backing Down’

Whoop is defending its blood pressure tool in a debate with the FDA that calls into questions where wellness tech ends and regulation begins.

Courtney Rehfeldt • Jul 16 2025
A woman sitting at desk by a fruit bowl and a computer.
Longevity

GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key

Hims & Hers' Dr. Craig Primack explains why personalized care, not just GLP-1s, is the key to lasting weight loss success.

Courtney Rehfeldt • Jul 16 2025
Ultrahuman Blood Tracker
Tech

Ultrahuman Expands Wearable-Integrated Blood Testing Across US

Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.

Elizabeth Ostertag • Jul 16 2025
exterior of Life Time Penn 1 location in New York City
Fitness

Life Time Launches Reformer-Based Class at Select Clubs

Life Time continues to respond to member demand with new offerings like CTR, an athletic Reformer class piloting at select clubs.

Courtney Rehfeldt • Jul 16 2025
Edward Hertzman, Darren MacDonald, John Stellato and Mark Watterson
Fitness Business

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs

At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.

Courtney Rehfeldt • Jul 16 2025
Fitness Business

How Xplor Technologies Works With Boutique Fitness Studios To Grow Business

Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.

Arthur Zaczkiewicz • Jul 16 2025
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