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Spren partners with Snap Fitness to launch AI coaching and body scans in 1,100 gyms as a way to engage members and boost retention.
Speedflex brings Blade, its low-impact, high-intensity training equipment, to David Lloyd Clubs in the UK .
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
Evolt's body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s
Strider Fitness has scored $5 million in IP-backed funding to scale its patented elliptical device, expanding manufacturing and distribution.
Core Home Fitness now accepts HSA and FSA payments through Truemed, allowing customers to save on adjustable dumbbells and more.
Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
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