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Fitness

From Dubai to Doha, Dragonpass Bets on Wellness Tourism in Gulf Region

Dragonass and Boddy have partnered to gives travelers access to gyms, group classes and personal trainers in the GCC region.

Courtney Rehfeldt • Jul 07 2025
Panelists on stage at the ATN Innovation Summit
Fitness Business

Why Partnerships Are Key to the Fitness Industry’s Growth

As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.

Josh Liberatore • Jul 07 2025
Coastal landscape of One&Only Palmilla.
Wellness

One&Only Palmilla Joins Erewhon’s Lifestyle Collective

One&Only Palmilla joins Erewhon’s members-only Lifestyle Collective, offering exclusive wellness travel experiences in Los Cabos.

Courtney Rehfeldt • Jul 07 2025
A woman receiving a treatment from FaceGym
Finance

Fitness Meets Skincare Brand FaceGym Gets Investment for India Expansion

Reliance Retail has taken a minority stake in U.K.-based FaceGym to bring the brand's facial fitness studios to India.

Courtney Rehfeldt • Jul 04 2025
Wellness

Pure Group Launches Re:set, a Scalable Recovery Studio Built for Global Growth

Pure Group has launched Re:set by Pure, a smart recovery studio offering a data-driven recovery model with structured programming and personalized sessions

Joy Keller • Jul 04 2025
ATN Innovation Summit speakers on a hotels panel
Wellness

Hotel Industry at Pivotal Point Amid Rise of Wellness Tourism, Experts Say

ATN the ATN Innovation Summit, executives and journalists discussed the rise of wellness tourism and what it means for the hotel industry.

Collin Helwig • Jul 03 2025
rendering of The Pack studio exterior
Fitness

Rumble Co-Founders Launch The Pack, a New Concept That Blends Self Defense & Group Fitness

The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.

Josh Liberatore • Jul 03 2025
Finance

Othership Raises $8.5M To Grow Social Sauna & Ice Bath Experience

Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.

Courtney Rehfeldt • Jul 03 2025
phone shows an Xponential Fitness logo
Fitness

Xponential Fitness Shares Climb as SEC Closes Probe Without Action

Xponential Fitness shares jumped after the SEC closed its 18-month investigation with no action, marking a turning point for the franchisor.

Courtney Rehfeldt • Jul 03 2025
artwork for the ATN Stack article series
Tech

The Stack: How Salesforce, Oracle & Shopify are Transforming Fitness, Wellness & Spa Retailers

From agentic AI to digital storefront tools, three of the world's top software companies are helping fitness and wellness businesses level up.

Arthur Zaczkiewicz • Jul 03 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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