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women work out on Pilates reformers
Fitness

Nofar Method, a Popular Studio Chain, Launches Pilates Education Academy

Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.

Elizabeth Ostertag • Sep 24 2025
Fitness

The Athletic Clubs Sees Success With Outdoor Fitness Competition in NYC

The Athletic Clubs drew more than 500 competitors and spectators to its annual AC Games, showcasing NYC’s growing social fitness movement.

Courtney Rehfeldt • Sep 24 2025
Vuori store
member exclusive

How Vuori Is Thriving in Women’s Activewear While Rivals Stall

Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.

Courtney Rehfeldt • Sep 24 2025
Berto Colon
Fitness

Actor Berto Colón on How Fitness Fuels His On-Screen Roles

Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.

Elizabeth Ostertag • Sep 24 2025
Wellness

As Women’s Health Booms, New Magazine Launches for Menopause Awareness

Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."

Elizabeth Ostertag • Sep 24 2025
Fitness On Demand boosts retention
partnership

Why Strategy, Not Just Content, Will Define Future Operator Success

Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth.

Athletech Studios • Sep 24 2025
Epic Padel team cuts a ribbon
Finance

Epic Padel Secures $10M To Spur US Growth for Popular Racket Sport

Virginia-based Epic Padel is aiming to close the sport's U.S. development gap with tech-enabled clubs and a range of strategic investments.

Elizabeth Ostertag • Sep 23 2025
CryoBuilt co-founder and CEO Marcus Wilson
Wellness

CryoBuilt CEO Talks Cryotherapy Industry, Being American-Made in 2025

Marcus Wilson shares how CryoBuilt's American-made, electric cryotherapy systems are setting a new standards in wellness and recovery.

Arthur Zaczkiewicz • Sep 23 2025
Kristin McGee
Fitness

Tonal Adds Celebrity Trainer Kristin McGee in Pilates Push

Kristin McGee joins Tonal as guest coach, expanding into strength training following the Tonal 2 launch and AI-powered Daily Lift workout.

Courtney Rehfeldt • Sep 23 2025
Anytime Fitness, Baleo Fitness location
Case Studies

Franchisee Spotlight: Anytime Fitness, Baleo Fitness Inc 

Former athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth.

Collin Helwig • Sep 23 2025
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