Hims & Hers To Acquire Digital Health Platform Zava
Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.
Sleep Apnea–Detecting Smart Ring From RingConn Launches at Target
RingConn’s Gen 2 Smart Ring, which offers sleep apnea monitoring, is now available on Target.com and will soon be in-store.
Club Pilates Inks Landmark Deal To Expand Across Australia
Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.
amplifyeP24 Launches With Focus on Protein Absorption, Not Intake
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Fit Body Boot Camp Makes Long Term Health Accessible with HIRT
Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness
Celsius Rebrands Functional Energy With Biggest Campaign Yet
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
Hyrox Adds Stretching App pliability as Newest Partner
Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox.
UFC Gym’s Latest Franchise Play Targets Jiu-Jitsu Enthusiasts
UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.
iFIT Takes AI Coach Global, Launching in 19 Countries
iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.
Bay Club Acquires 425 Fitness as Club Count Climbs
Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.
