amplifyeP24 Launches With Focus on Protein Absorption, Not Intake
The new enzyme capsule aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
A new capsule called amplifyeP24 has launched, with a new take on protein optimization. Rather than adding more grams to the daily tally, the product centers on improving how the body absorbs the protein people are already consuming.
The capsule is a protein enzyme designed to break down dietary protein, both animal and plant-based, into amino acids and peptides, which are easier for the body to absorb. According to the company, amplifyeP24 may increase protein absorption by more than two times.
The concept is based on research recognized by the Nobel Committee, amplifyeP24 says, and aims to address a common but often overlooked issue: much of the protein consumed through food or supplements isn’t fully absorbed and used by the body.
AmplifyeP24 is being introduced by a team of health and biotech professionals who see a gap in the current protein landscape. While the market is crowded with high-protein products, few tackle the digestive and metabolic barriers to making that protein bioavailable. The company says its goal is to shift the conversation from quantity to utility, emphasizing how the body processes protein rather than how much is consumed.
This positioning reflects a growing trend in the broader health and wellness space: interest in digestive health, nutrient timing, and bioavailability is increasing, particularly among athletes, aging populations and consumers focused on longevity.
As amplifyeP24 rolls out nationwide, it enters a protein market that’s both saturated and still evolving. With consumers increasingly looking for performance from their nutrition, not just intake, time will tell if enzyme-based absorption support becomes a meaningful new category in the protein economy.