Arketa Raises $15M To Power Boutique Fitness Studios

Arketa raises $15M to scale its all-in-one AI platform for boutique fitness studios, founded by a yoga instructor-turned-entrepreneur.

Anguilla

Aurora Anguilla Serves Up a Pickleball Paradise in the Caribbean

Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.

A man with his phone in his hand interacting with the Levels app.

CrossFit & Levels Team To Elevate Performance Through Metabolic Data

CrossFit partners with Levels to bring metabolic health tools to affiliates, marking a first-of-its-kind collaboration for both entities.

a lineup of treadmills at a gym

Gold’s Gym Launches First Hyrox Performance Center in Dallas

Gold’s Gym is partnering with Hyrox to launch North America’s first Hyrox Performance Center in Dallas, Texas.

A rendering of the Ballers Philadelphia padel court.

Ballers Launches Social Sports Club Concept With $30M Expansion Plan

Ballers launches in Philly next month with ambitions to build 50+ clubs blending racquet sports, recovery spaces and elevated dining.

VASA fitness gym

In 2025, Strength Training Is the Ultimate Member Engagement Tool

Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.

people pose inside a yoga studio

For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours

As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.

Shiftwave Pro

Inside the Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists

Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes

gummy vitamins spilling out of bottle

Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand

The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.

model eating Alo Daily Greens shot

Alo Expands Wellness Line With Launch of Daily Greens Shot

Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.