Arketa Raises $15M To Power Boutique Fitness Studios
Arketa raises $15M to scale its all-in-one AI platform for boutique fitness studios, founded by a yoga instructor-turned-entrepreneur.
Aurora Anguilla Serves Up a Pickleball Paradise in the Caribbean
Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.
CrossFit & Levels Team To Elevate Performance Through Metabolic Data
CrossFit partners with Levels to bring metabolic health tools to affiliates, marking a first-of-its-kind collaboration for both entities.
Gold’s Gym Launches First Hyrox Performance Center in Dallas
Gold’s Gym is partnering with Hyrox to launch North America’s first Hyrox Performance Center in Dallas, Texas.
Ballers Launches Social Sports Club Concept With $30M Expansion Plan
Ballers launches in Philly next month with ambitions to build 50+ clubs blending racquet sports, recovery spaces and elevated dining.
In 2025, Strength Training Is the Ultimate Member Engagement Tool
Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.
For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
Inside the Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists
Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes
Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand
The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.
Alo Expands Wellness Line With Launch of Daily Greens Shot
Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.