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CycleBar
partnership

CycleBar Reignites Rider Loyalty with Perkville and Solution One

When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville...

Athletech Studios • Oct 10 2025
Skelcore plates
Fitness

Skelcore Expands Into Canada, Partnering With Dotmar Fitness

Fast-growing fitness equipment brand Skelcore is expanding into Canada through a new distribution partnership with Dotmar Fitness Equipment.

Ani Freedman • Oct 09 2025
Chris Greibe & Danielle Petersen
Fitness

Vasa Fitness Hires New CMO, COO

Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.

Ani Freedman • Oct 09 2025
People on cycles
Fitness

SoulCycle Teams With Superpower To Integrate Biomarker Testing

Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.

Courtney Rehfeldt • Oct 09 2025
Finance

Kevin Hart’s VC Firm Leads $35M Round for AI Weight Loss App

The AI-powered Simple Life app ditches calorie counting in favor of data-driven coaching, gamification and habit science.

Courtney Rehfeldt • Oct 09 2025
Kassidy Cook at an FS8 event
Fitness

FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador

FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.

Ani Freedman • Oct 09 2025
Asterix founder and CEO Dan Even
Finance

Asterix Closes $4.2M Seed Round for Plant-Based Protein Innovation

Startup Asterix Foods is looking to change the way we think about protein in the face of the climate crisis — by eliminating animal products from the equation entirely. The foodtech company just closed a $4.2 million seed round, led by CPT Capital with additional funding from ReGen Ventures, SOSV, Grok Ventures and the Israeli...

Ani Freedman • Oct 09 2025
SWTHZ
Case Studies

Franchisee Spotlight: SWTHZ, Sweat Equity Holdings

Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.

Collin Helwig • Oct 09 2025
EYT Pilates student
partnership

How EYT Pilates Makes Instructor Certification Accessible for Students & Facilities

EYT Pilates makes becoming an instructor easier and creates a pipeline for new talent in the Pilates sector without compromising on excellence

Athletech Studios • Oct 09 2025
JETSET Pilates franchise
Fitness

JetSet Pilates Pushes Past 200 Franchise Deals Signed

JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.

Courtney Rehfeldt • Oct 08 2025
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