FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador

FS8 is bringing the Olympic Silver Medalist on board to build momentum for its concept that combines Pilates, tone and yoga

Former Team USA diver Kassidy Cook has joined FS8 as a brand ambassador. Pilates has long been a staple in the athlete’s workout routine, and now FS8’s three-in-one workout modality is front and center among Cook’s content as a rising fitness and wellness influencer.

“Kassidy has been practicing Pilates for years, so she deeply understands the benefits of this style of movement and can authentically articulate that to our audience,” said FS8 CEO Tom Dowd. 

FS8, a member of FIT House of Brands along with F45 Training and Vaura Pilates, is known for its signature workout that combines pilates, tone and yoga for a full-body focus on functional strength, posture, flexibility and mobility. 

“We want to partner with athletes who are real, relatable, and inspiring — people who reflect both the triumphs and challenges of a wellness journey,” Dowd added. “Kassidy embodies that balance, and through her, we’re excited to connect with more members who see themselves in her story and discover the strength of FS8’s three-in-one fitness concept.”

In her new ambassador role, Cook will attend a series of exclusive FS8 investor and media events in multiple cities, including Los Angeles and Orlando.

Cook, a 2024 Olympic Silver Medalist, isn’t the only Olympian to represent a pilates brand — Gold Medal-winning gymnast Aly Raisman previously partnered with Club Pilates in 2021.

“Today, athletes have the opportunity to inspire their audience on and off the stage,” Cook said. “I am genuinely passionate about sharing tips from my experience when it comes to balancing a healthy approach to wellness, fitness, and recovery. By joining the FS8 community, I can further empower fitness enthusiasts who are looking to become a stronger, healthier version of themselves.”