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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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NordicTrack Ultra 1 Reform RX-S
Fitness

iFIT’s NordicTrack Enters Pilates With Ultra Reformer Series

iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.

Elizabeth Ostertag • Nov 13 2025
men running in Bandit gear
Reviews

This Season’s Must-Know Activewear Collections for Training & Beyond

We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.

Elizabeth Ostertag • Nov 13 2025
CrossFit session
partnership

Why CrossFit Is More Than a Community — It’s a Culture of Change

CrossFit believes health doesn’t happen in quick appointments but in shared struggles, daily efforts and earned resilience

Athletech Studios • Nov 13 2025
Reviews

The Ergatta Rower Is On Sale for Black Friday – Is It Worth Buying?

We tested the Ergatta Rower, which blends sleek design with game-based workouts for a self-paced alternative to instructor-led fitness platforms.

Elizabeth Ostertag • Nov 12 2025
Tech

Hot Flashes? There’s Now a Wearable for That

IdentifyHer launches Peri, the a wearable that detects and decodes perimenopause symptoms using AI and biosensing tech.

Courtney Rehfeldt • Nov 12 2025
Fitness

Fitness Brands Target Luxury Real Estate as Key Growth Lever

JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.

Courtney Rehfeldt • Nov 12 2025
BODi co-founder and CEO Carl Daikeler
Fitness Business

CEO Corner: BODi’s Carl Daikeler on the Future of At-Home Fitness 

Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.

Josh Liberatore • Nov 12 2025
Fitness

Planet Fitness Opens 100th Gym in Los Angeles

Low-price gym giant Planet Fitness has opened 79 clubs in LA alone in the past 15 years, fueled by franchise groups like So Cal Gyms LLC.

Ani Freedman • Nov 12 2025
Goodlife fitness group studio
Fitness

GoodLife Fitness Taps CoverMe To Streamline Instructor Operations

Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.

Ani Freedman • Nov 12 2025
Fitness

Aviron Looks To Gamify Ab Workouts

Fitness tech brand Aviron, known for its gamified workout equipment and software, has unveiled the Abs Hero Core Trainer.

Ani Freedman • Nov 12 2025
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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