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Jetset Pilates session
partnership

Community & Growth: Inside Jetset Pilates’ Training Academy

Jetset Pilates is redefining consistency and connection through an instructor development program that keeps its energy pumping in all studios

Athletech Studios • Nov 11 2025
exterior of a Bayer office building
Wellness

Bayer Launches Campaign To Promote Science, Fight Against Misinformation

Bayer is making a public declaration of the importance of scientific research and advancement in a new campaign that coincides with World Science Day.

Ani Freedman • Nov 10 2025
Chelsea Piers Fitness entrance in Flatiron
Fitness

Chelsea Piers Fitness To Open Clubs in New Jersey, Long Island City

Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.

Josh Liberatore • Nov 10 2025
people work out in a fitness studio
Fitness

FS8 Plans Large-Scale Expansion Across Europe

FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.

Courtney Rehfeldt • Nov 10 2025
a smartphone and smartwatch display iFIT content
Tech

Samsung Expands Fitness Reach With New Partnerships

Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.

Ani Freedman • Nov 10 2025
White House
Fitness

HFA Backs Trump’s GLP-1 Medicare Expansion, Urges Exercise Coverage

The Health & Fitness Association has praised the expansion of Medicare to cover GLP-1 drugs and calls for the coverage of exercise programs.

Courtney Rehfeldt • Nov 10 2025
Finance

Calming Beverage Brand Trip Raises $40M Amid Functional Drink Craze

Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.

Courtney Rehfeldt • Nov 10 2025
Nutrition

Sweetgreen Adds Macro Tracking, Building on Protein Push

Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.

Courtney Rehfeldt • Nov 10 2025
Front of Squeeze Massage
Wellness

GoSaga Acquires Squeeze Massage, Adding to Growing Wellness Portfolio

Founded by the creators of Drybar, Squeeze Massage currently counts 14 open locations with more in the franchise pipeline.

Ani Freedman • Nov 10 2025
Fitness

Gym & Club Market Poised for Massive Growth in Next Decade, Report Reveals

A new global forecast shows the fitness club market surging past $230 billion by 2034 as innovation and wellness culture reshape the industry.

Courtney Rehfeldt • Nov 09 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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