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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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Senada Greca & Max Meier
Nutrition

Celebrity Trainer Senada Greca Launches Wellness Brand Aonic

Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.

Courtney Rehfeldt • Nov 12 2025
Fitness

Earn Your Stripes To Franchise Its Military-Themed Fitness Concept

Earn Your Stripes, a military-themed workout studio, is opening its door to franchising partners, looking to expand across the U.S.

Ani Freedman • Nov 12 2025
SWTHZ Plunge
partnership

Designing for Belonging: How SWTHZ Makes Wellness Accessible & Personal 

Through space allocation, service and technology, the SWTHZ concept delivers wellness that feels personal, private and restorative

Athletech Studios • Nov 12 2025
Finance

Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board

Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.

Courtney Rehfeldt • Nov 11 2025
Apple Watch displays the Zori AI assistant
Longevity

Fountain Life Links AI-Powered Health App to All Major Wearables

Fountain Life, the Tony Robbins co-founded longevity brand, is bringing its AI-driven tech to wrists and smartphones everywhere.

Ani Freedman • Nov 11 2025
The Atlantic
Wellness

For The Atlantic CEO Nick Thompson, Running Is Much More Than a Hobby

Besides being CEO of The Atlantic, Nick Thompson also happens to be an elite runner. A very fast one, at that.

Ani Freedman • Nov 11 2025
Fitness

UK Group Pushes for Verified Fitness Trainer Badge on Social Media

Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.

Courtney Rehfeldt • Nov 11 2025
Cody Rigsby and Rosemary Shrager
Fitness

Peloton’s Cody Rigsby Talks ‘Tea Time With Cody’ Series, Filming Content in the UK

Cody Rigsby spoke about his return to London, his love of British humor and how Peloton continues to lean into culture-forward content moments

Elizabeth Ostertag • Nov 11 2025
Finance

NextSense Lands $16M To Launch Brain-Health, Sleep-Optimizing Earbuds

NextSense has raised $16 million to launch wearable EEG Smartbuds to improve sleep and optimize brain health.

Courtney Rehfeldt • Nov 11 2025
Reviews

I Tried Myo Physical Therapy: The Whole-Body Approach Transformed My Running

Athletech News tested Myo, a new physical therapy concept designed to go above and beyond the typical PT experience.

Elizabeth Ostertag • Nov 11 2025
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