Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
24 Hour Fitness is introducing a new reformer pilates format, positioning it as a pilot program for a more affordable version of the popular modality.
A new Orangetheory campaign puts real progress first, using member stories to highlight truth over polished, inauthentic fitness marketing.
Hilton and Calm are debuting a new sleep story narrated by Paige DeSorbo as travelers increasingly prioritize rest and recharging.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
From powering Barry’s to sculpting Arnold’s The Pump, STRV is shaping the exciting future of the fitness industry
Wearable adoption is soaring, and a new privacy bill, FDA pressure and consumer concerns are forcing brands to rethink data rules.
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
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