Fashion ‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing Courtney Rehfeldt November 21, 2025 Share on Facebook Share on Twitter Share via Email Yeti Boo, a fictional AI character, stars in Kane's new shoe campaign (credit: Kane) The footwear brand is making Yeti Boo, a fictional AI character, the centerpiece of its new shoe campaign. Kane’s marketing director believes artificial intelligence can… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) ATN Pro Kane marketing
