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Nearly 58% of the 3.7 million teen participants at Planet Fitness' annual high school summer promotion had never set foot in a gym
The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign
Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer
It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
The Dallas-based strength chain, backed by former Planet Fitness CEO Chris Rondeau, is breaking ground in Illinois and Arizona as it moves beyond its home market
Franchise Equity Partners has acquired Bravo Fit, which operates 32 Planet Fitness clubs and holds development rights for roughly 100 locations across Australia
Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a '90s-themed party night at its gyms. The collab also gives new members up to three free months of Apple's music-subscription platform
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