The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The low-price gym giant is looking to double its footprint in Spain and Portugal. Domestically, its piloting new small-group class formats while making a bigger push to attract the roughly 70% of the U.S. population without a gym membership
Crunch’s rise, a possible franchising wave among certain gym operators and a tightening real estate market point to a tougher fight in low-cost fitness. Here’s what analysts say
A new 'Gymtimidated' campaign airing Down Under leans into Planet Fitness' "Judgement Free Zone" mantra. It comes as the brand works to win back beginners in the U.S. with a revamped marketing push
Vincent Mauri, a 25-year-old American marathoner, broke onto the scene this spring when he unexpectedly dropped the fourth-fastest time ever at a local race. His unorthodox training routine includes local Planet Fitness gyms
The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave
Nearly 58% of the 3.7 million teen participants at Planet Fitness' annual high school summer promotion had never set foot in a gym
The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a refreshed look and app redesign
Planet Fitness, the HVLP gym operator least associated with boutique frills, is entering the global Pilates race through a partnership with Your Reformer
It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
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