Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events
The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the U.S.
Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport
It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
Strong Pilates has adapted its programming to members who are favoring lifting over traditional reformer formats, and it's not the only Pilates brand to do so
Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport
Survey data from Zappos reveals the brands dominating runners' attention, how run clubs are influencing purchasing decisions and the footwear trends defining the category's future
Billy Blanks' Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
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