Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it.
Fitness is one of the most relationship-driven businesses in the world.
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.
The industry has crossed a point of no return. AI isn’t “coming,” it’s here, and it’s already reshaping the revenue winners vs. revenue losers. It is undoubtedly the decisive line separating gyms that grow, retain and convert from those that constantly struggle to keep up.
A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
Zenoti is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product.
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