The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
From February 7-8, 2024, the Connected Health & Fitness Summit returns for a fifth time, bringing together execs from top fitness and wellness companies.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.
Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.
Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.
Whoop recently unveiled an AI-powered tool that uses ChatGPT tech for personalized health and fitness coaching.
Top fitness and wellness investors share their thoughts on the industry’s financial health now and in the future.
ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.
F45 Training, the Mark Wahlberg-backed fitness franchise, is encouraging members to grab a free Whoop 4.0 band and join its 45-day challenge
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