Whoop

Apple Makes Fitness Intentions Clear With Latest Watch Updates

New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.

woman checks her smartwatch

Whoop, Oura CEOs Eye Women’s Health, Data Optimization 

As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.

FitBit Launches Gamified Fitness Watch for Kids

The new Fitbit Ace LTE provides parental control while encouraging kinds to be active with gamified rewards.

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

woman runs on a tree-lined path

Garmin Sees 40% Increase in Fitness Revenue as Wearables Boom

Garmin reported $343 million in revenue in its fitness category during Q1, setting a new record amid strong demand for advanced wearables.

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Barre3 Taps Whoop To Drive Boutique Fitness Engagement

Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.

Continuous Glucose Monitors Emerge as Next-Gen Wearable

The U.S. Food and Drug Administration has cleared the first over-the-counter CGM as awareness of metabolic health continues to gain steam. 

Could Smart Earrings Shake Up the Wearables Space? Researchers Think So

A smart earring developed by University of Washington researchers can detect changes related to stress, eating, exercise and even ovulation.

Oura, Samsung & More: The Smart Ring Era Is Here

Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura?