Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.
Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.
England players will wear Whoop bands at this summer's World Cup in North America, joining players from the Netherlands and Portugal in embracing the screenless wearable.
The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers.
Rings, smartwatches and other such tools are viewed as credible biometric monitors, capturing information about respiratory rates, blood oxygen levels, sleep duration and more.
Google's new screenless Fitbit Air takes aim at Whoop’s wearable empire, but the bigger story is a consumer base that's done staring at screens.
Athletech News spoke with several elite athletes about their recovery routines, which spanned dialed-in metric tracking and more relaxed, hands-off approaches.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.
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