ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
ATN explores the wellness real estate trends shaping 2026, from oxygenation systems, pickleball, screen-free playrooms and sound baths.
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
From probiotic skincare to scent-driven environments, wellness is becoming embedded into everyday beauty products and experiences.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
NextFoods, the parent company of Cheribundi and GoodBelly Wellness Shots, has secured a major investment for functional nutrition products.
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
Thrive Market's decision to stop selling booze reflects shifting consumer habits and creates space for a bevy of new non-alcoholic drinks
As fitness franchising becomes increasingly crowded, some entrepreneurs are flocking instead to nutrition-first concepts.
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
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