Wellness Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About Courtney Rehfeldt Published: February 4, 2026 Share on Facebook Share on Twitter Share via Email credit: PJ McDonnell/shutterstock.com Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research A… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:AG1 ATN Pro Blueprint Bryan Johnson Supplement Companies Wellness Trends