Wellness Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About Courtney Rehfeldt February 4, 2026 Share on Facebook Share on Twitter Share via Email credit: PJ McDonnell/shutterstock.com Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research A… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: AG1 ATN Pro Blueprint Bryan Johnson Supplement Companies Wellness Trends
