strength training

Man using REP equipment

REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’

REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover

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The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance ...

an image of a man in a red t shirt folding the new Echelon Strength Home

Echelon Unveils Strength Home: A Compact All-in-One Connected Strength Training System

The new Echelon Strength Home offers a a compact, connected strength training system experience for at-home workouts.

Digital revenue system in RAC

Untap a No-Cost Revenue Stream & Enhance Member Experience & Retention

Learn how Digital Revenue Systems (DRS) empowers clubs to create engaging, high-energy environments through innovative digital signage.

Outside of Sweat440

Future-Proofing Growth: Sweat440’s Vision for Expansion

Launched in 2017 by Cody Patrick and Matthew Miller, Sweat440 is distinguishing itself by opting for a more measured strategy.

People at Powerhouse convention

Powerhouse Gym Celebrates 50 Years

Powerhouse Gym recently marked its 50th anniversary by hosting a convention on September 12, 2024 in Las Vegas.

Laptop open inside a gym

From Chaos to Clarity: Streamlining Studio Operations

Discover how fitness studios are handling daily tasks, nurturing leads and keeping members loyal – without the burnout

People working out in gym

F45 Training Kicks Off Welcome Week with Free Classes

F45 Training announces a week-long initiative aimed at introducing new participants to its community-based group fitness programs.

older man works out inside a gym

Older People Are Highly Active but Don’t Love the Gym. Gen Z Is the Opposite

According to new research, Baby Boomers are the most active generation but Gen Z members are much more likely to attend the gym.

interior of Seattle Strength & Performance gym

How a Strength Training Gym Conquered Seattle’s Boutique Fitness Market

Founded by an Amazon vet, Seattle Strength & Performance has become a mainstay in the Emerald City's gym scene in just a few years.