REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’

REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover

Strength equipment supplier REP Fitness has launched its first brand campaign, “Pursue Your Strength.” The campaign encourages fitness enthusiasts to share their personal stories of strength and fitness, with one participant receiving a $10,000 home gym makeover.

The campaign centers around a video that ties physical effort in the gym to the principle of every action having an equal and opposite reaction. The video features REP equipment in use and a voiceover that discusses the challenges and rewards of a fitness journey.

From now until November 22, 2024, REP Fitness is asking people to submit their fitness stories. These stories may highlight how physical strength has helped individuals overcome personal challenges or achieve personal growth. A winner will be chosen in early December to receive a home gym makeover worth $10,000.

“Strength and fitness are often seen as purely physical, but they are built on a personal commitment,” said Ryan McGrotty, co-CEO of REP Fitness. “We want to show that strength provides options in life, helping individuals reach their goals both in and out of the gym.”

REP Fitness was founded in 2012 and has grown from a small store near Denver to a company with global operations and more than 200 employees. The company focuses on innovation, customer service, and offering value to its customers.

The campaign, “Pursue Your Strength,” combines the company’s origins with its broader goal of inspiring people to work on their fitness and personal growth. Fitness trainer Claire Thomas, CrossFit athletes Brent Fikowski and Amanda Barnhart, and football player George Karlaftis will also share their fitness stories as part of the campaign.

Additionally, REP is introducing the Ares™ 2.0, a power rack and cable attachment system designed for home or commercial use, which supports both unilateral and bilateral workouts.

For more information about the campaign and REP Fitness, visit repfitness.com.