strength training
Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend
Used by LeBron James and Ohio State football players, BFR training offers intriguing benefits that could help everyday gym-goers.
Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends
Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.
MADabolic Rallies Partners and GMs Ahead of Expansion
MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.
Strength Training, VR & Wellness To Shape the Future of Gyms, Execs Predict
Industry executives point to strength training, virtual reality and wellness modalities as trends that will shape gyms in the coming years.
How D1 Training Became One of the Biggest Brands in Fitness
With over 117 locations, D1 Training has built a winning brand by recreating the atmosphere of a college football weight room.
Fitness On Demand Adds Over 50 New Classes to Digital Library
New content from various fitness brands expands Fitness On Demand’s offerings, supporting the shift toward hybrid fitness solutions
Vasa Fitness Adds Boutique Strength Class to HVLP Gym Offerings
Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.
Push Past Plateaus: Inside Tone House’s Fitness Approach
Tone House, a New York-based fitness studio known for its rigorous, sports conditioning-inspired workouts, is consistently innovating.
The Best Strength & Conditioning Fitness Franchises To Open
Athletech News breaks down the best strength and conditioning franchises to open, including investment, workout offerings and growth goals.
U.S. Fitness Facility Membership Hits Record 72.9 Million
Gyms hit a historic membership milestone in 2023, reflecting a growing national emphasis on health and wellness
