How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.
Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.
Functional fitness training equipment brand Aktiv has announced the most recent addition to its selection of training platforms: the Aktiv BASE.
The fitness and nutrition platform has partnered with the blood analysis brand to offer a comprehensive ecosystem for men’s health.
Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.
The fitness entrepreneur has acquired a majority stake in the high-intensity group fitness studio franchise, Regymen.
Pamela Light, a peri/menopause and hormone expert explains how fitness professionals can best help women navigate the complex time.
Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price
With its newest products, Echelon continues to help clients with specific fitness needs through cutting-edge equipment.
The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.
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