How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.
The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
Discover the Core Home Fitness Adjustable Dumbbells' key features, benefits, pros, cons and if they're worth the investment.
Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.
WhichWeight is in the business of solutions - ones that harness AI and Olympic-level strength training with its coaching platform.
A new study from McMaster University finds there's no truth to cycle syncing, a strength-building "hack" pushed on social media.
Strength training is moving beyond traditional machines, and REP Fitness is leading the way with multi-functional, high-impact designs.
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