How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Pvolve’s has launched 'Strength Redefined,' a six-week workout program inspired by Jennifer Aniston’s fitness routine.
Technogym is changing strength training through functional training, which focuses on movements involving multiple muscle groups and joints.
Julie Cartwright discusses fitness trends, Pvolve's partnership with Jennifer Aniston and the brand's expansion plans.
Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.
Reebok is making a return to the golf world by partnering with Bryson DeChambeau and Crushers GC, a team in the LIV Golf League.
ATN analyzes fitness trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge.
The launch marks Sunny Health & Fitness' evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider.
MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.
F45 Training and Magic Johnson Enterprises Join Forces to Donate Over 4,000 Fit Kits to Underserved Communities
Ginkgo Health has introduced Ginkgo Active, a fitness app designed to address the needs of individuals at higher risk for chronic condition
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