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The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
From February 7-8, 2024, the Connected Health & Fitness Summit returns for a fifth time, bringing together execs from top fitness and wellness companies.
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.
Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.
Solidcore, a Pilates-inspired boutique fitness brand, is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia.
Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.
The Pilates-inspired concept reports strong growth since entering the West Coast market and will expand across the Bay Area.
Anne Mahlum has invested $150,000 in The Athletic Clubs (AC), a New York-based fitness startup with an innovative approach to group workouts.
Ice Barrel received a $265,000 investment from Mahlum, who also extended a line of credit worth $1.5 million to the cold therapy company.
Solidcore opened its 100th studio and plans to more than double its footprint over the next few years with an aggressive expansion plan.
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