Solidcore Plans New Headquarters To Match Expansion Ambitions
The Pilates-inspired boutique fitness brand is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia,
Solidcore is moving its corporate headquarters from Washington, D.C., to Rosslyn, Virginia, as it gears up for continued expansion in 2024. The boutique fitness company received a strategic investment from private equity firm Kohlberg & Company earlier this year, intended to expand the fitness concept into new cities.
“Our HQ team is expanding to support the growth from 100 studios to 250 and beyond,” Heidi Blesy, Solidcore’s vice president of studio development, told Athletech News. “We are doubling our workspace square footage and moving into an amenity-rich building with great access to public transportation.”
Blesy added that Solidcore has changed the way it works and wanted to build a space that encourages collaboration for its hybrid team. The new headquarters will feature adaptable workstations and wellness rooms to support employee health, a mock studio for ongoing product innovation and integrated technology that allows Solidcore’s remote team members to participate in office-based meetings.
“We have growth plans in 2024 for 11 of our existing markets and are eyeing two to three new markets in addition to San Francisco,” Blesy said. “2023 will be the largest growth year in our brand’s history, and we expect 2024 to top that!”
The boutique fitness company recently expanded to the West Coast and is in high demand in California.
“Our number-one requested new studio location is San Francisco, and we are thrilled to announce our plans to enter the Bay Area with 3-4 studios in 2024-25,” Blesy said.
Founded nearly 10 years ago by serial entrepreneur and philanthropist Anne Mahlum, Soldicore has become a hit with fitness enthusiasts for its results-driven, Pilates-inspired workout.
Mahlum sold the boutique fitness company for an undisclosed amount this year to Kohlberg & Company, awarding full-time employees with funds from an incentive pool she created in 2018.
