Meta's Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
The rise of social media storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life.
Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
A new Pew Research Center survey found that a majority of young Americans now get health and wellness information from influencers and podcasts.
Gym membership might be at an all-time high, but there’s a whole population of people going after their workout goals without a a traditional location or routine.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
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