Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.
Robin Thurston joins the ATN podcast to give his thoughts on how media brands can compete in the era of social media, streaming and AI.
Created by Kayak co-founder Paul English, Steppin makes people earn their screen time by walking before they're able to access popular apps.
Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.
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