social media
To Make It Today, Pro Runners Must Be Athletes & Content Creators All at Once
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
For Fitness Influencers, It Pays To Be Authentic
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
UK Group Pushes for Verified Fitness Trainer Badge on Social Media
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
Why Being Too Attractive Can Hurt Fitness Influencers
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
The SET Standard: Lindsey Carter on Building a Brand That Moves With You
SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.
Unscripted: Outside’s Robin Thurston on Modern Media Challenges
Robin Thurston joins the ATN podcast to give his thoughts on how media brands can compete in the era of social media, streaming and AI.
Is Steppin the App That Will Finally Get People Off Their Phones?
Created by Kayak co-founder Paul English, Steppin makes people earn their screen time by walking before they're able to access popular apps.
The Hidden Challenges of Viral Fitness Fame
Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges
