New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
New data from Klarna shows that Millennials are investing in at-home wellness products, splurging on sleep-optimizing tech, at-home saunas and massage balls.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.
Fulham FC is elevating player recovery through a new partnership with Australian wellness tech brand Bon Charge
Data from more than 1.5 million users shows stress levels are similar worldwide, but Americans lag behind Europe and Asia in recovery.
Ammortal has signed elite athletes including Mike Trout and Freddie Freeman to help fuel momentum behind its next-gen recovery device.
Industry gears are shifting from “fit” to “well.” Members are investing more deeply in holistic wellbeing, and fitness is no longer viewed separately from mental or emotional health — the two have fully converged. As Bianca Sengos, Founder of Rainbow Sounds, puts it, “As we see and feel this shift, it seems evident that self-care...
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