Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.
From massagers and electrolytes, we've rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
New data from Klarna shows that Millennials are investing in at-home wellness products, splurging on sleep-optimizing tech, at-home saunas and massage balls.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.
Fulham FC is elevating player recovery through a new partnership with Australian wellness tech brand Bon Charge
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