The partnership also includes bespoke wellness and recovery-focused activations, and Bon Charge will have a presence at Fulham’s home stadium, Craven Cottage
Fulham Football Club has scored Bon Charge as its official red light and recovery partner. The Australia-based wellness tech brand will deliver red-light therapy, PEMF, infrared sauna and blue-light-blocking services to the English Premier League club to help with player preparation, recovery and overall wellbeing.
The partnership will also bring Bon Charge’s services to Fulham Pier, the club’s riverside destination and hospitality space. Its doors are set to open this year, where hotel guests and Lighthouse Social members can enjoy the offerings. Products will be available to purchase in the spa retail store as well.
“Partnering with Fulham FC and Fulham Pier is a natural alignment for Bon Charge,” said Bon Charge co-founder and CEO Andy Mant. “Both brands embody performance, wellbeing and a deep connection to community. This partnership allows us to bring science-backed recovery, enhanced circadian health and wellbeing into a world-class sporting and cultural environment, where performance and wellbeing genuinely matter.”
Bon Charge also noted plans to bolster its brand presence among Fulham FC fans throughout the year with bespoke wellness and recovery-focused activations. The brand will also be present for matchdays at Craven Cottage, the home of Fulham FC.
Mant confirmed to Athletech News that the partnership lasts three years.
Bon Charge is already well-acquainted with athletics, having recently partnered with Olympian and world-record swimmer Niel Agius.
However, the soccer pitch itself is also becoming a hotbed for fitness and wellness partnerships.
In 2022, Real Madrid inked a deal with Oura, providing its ring and services to the entire team. More recently, Borussia Dortmund agreed to a deal with tech company Biolyz that’ll provide the team with real-time insights on their physiological stress, recovery, inflammation and more via non-invasive saliva testing.
This year, Paris Saint-Germain (PSG) also partnered with Zing Coach, an AI-powered fitness app, to offer fans a gamified fitness experience through adaptive training routines modeled after their favorite players.
