Europe's largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity.
With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.
From massagers and electrolytes, we've rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
New data from Klarna shows that Millennials are investing in at-home wellness products, splurging on sleep-optimizing tech, at-home saunas and massage balls.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
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