Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Highlands Recovery, a new luxury rehabilitation facility in Australia, caters to high-net-worth individuals seeking cutting-edge therapies.
The Wellness Weekend was a holistic health playground, pairing SoulCycle's cult-favorite cycling workout with next-gen recovery experiences.
Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient.
Hyperice's Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots.
Jamie Weeks, a highly successful Orangetheory Fitness franchise owner before founding SWTHZ, shares his candid thoughts on the business of franchising.
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Next Health clinics are open in California, Hawaii and New York City, with locations coming in Miami, Nashville, Dubai and Australia.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Sign Up to Our Newsletter