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Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots

Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots

The new Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots
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Hyperice has released its long-awaited Normatec Elite, a wireless version of the brand’s famous recovery boots that are portable enough to be carried in a tote bag.

The product is free of hoses and separate control units; instead, the controls are located on the outer thigh of the boot. Normatec Elite has seven levels of compression and a 4-hour battery life. At only 3.2 pounds per boot, the product is the lightest air compression boot on the market, according to Hyperice. It’s small enough to fit in a tote bag but expands to the size of standard compression boots. The boots can also be used while charging for on-demand therapy, and Normatec Elite connects to the Hyperice App for recovery personalization experiences. 

Compared to similar competitors, Normatec Elite has more zones (targeted areas of the legs) for increased attention during therapy sessions. The two boots are also synced to ensure a symmetrical massage despite separate control units on each leg.  

credit: Hyperice

Normatec’s technology has come a long way from its bulky external control units and extensive accompanying wires. The original version of the recovery boots was $4,000; Normatec Elite boots are priced at only $999

Normatec, which was acquired by Hyperice in 2020 in a move that saw founder Gilad Jacobs join the recovery tech company as chief innovation officer, has partnerships U.S. Ski & Snowboard, USA Triathlon, and several pro cycling teams. Today, the devices are used by athletes like LeBron James Dwyane Wade and celebrities including Lady Gaga and Drake.

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Hyperice, which also makes high-tech recovery products like massage guns, contrast therapy devices and more, has been embroiled in a legal battle with rival Therabody. Hyperice has lodged patent-infringement claims against Therabody, while Therabody has responded with defamation claims.

Jim Huether, Hyperice’s CEO, recently told Athletech News that he believes the defamation suit was an attempt by Therabody to shift the focus away from the patent-infringement litigation.

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