Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
The boutique fitness market is more crowded than ever — and increasingly indistinguishable. While many brands compete on intensity, novelty or aesthetic promises, Pvolve is redefining the category with a model built on science, longevity and measurable results. It’s not just another franchise, it’s a blueprint for how evidence-driven wellness can scale profitably.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.
Telehealth giant Hims & Hers has expanded into women's midlife care with personalized treatment plans, including patches, creams and pills.
Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.
Peloton is partnering with Respin Health to launch a research study on how targeted exercise can improve menopause-related symptoms.
Functional fitness brand Pvolve is contributing to the increased strength training demand, longevity movement and GLP-1 boom all at once
Functional fitness brand Pvolve is expanding to Las Vegas with new studios in Summerlin and Henderson, marking its entry into Nevada.
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