How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
The boutique fitness market is more crowded than ever — and increasingly indistinguishable. While many brands compete on intensity, novelty or aesthetic promises, Pvolve is redefining the category with a model built on science, longevity and measurable results. It’s not just another franchise, it’s a blueprint for how evidence-driven wellness can scale profitably.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.
Telehealth giant Hims & Hers has expanded into women's midlife care with personalized treatment plans, including patches, creams and pills.
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