Fitness Business Planet Fitness’ Youth-Focused Membership Strategy Is Paying Dividends Courtney Rehfeldt September 15, 2026 Share on Facebook Share on Twitter Share via Email credit: Planet Fitness Nearly 58% of the 3.7 million teen participants at Planet Fitness’ annual high school summer promotion had never set foot in a gym Planet Fitness… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Gen Z Gyms Planet Fitness