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The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
Backed by a new multimillion-dollar investment, SLT plans to acquire select reformer-based Pilates studios across the U.S.
As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Pilates has expanded into a global, multi-format category that now sits at the intersection of performance, longevity, rehabilitation and preventative health. Reformers dominate studio floors, hybrid classes blend strength and Pilates principles, and a broader, more diverse population is stepping into studios with higher expectations than ever before.
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