ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
A reformer Pilates studio is coming to Crunch Fitness in McKinney, Texas, thanks to its top franchisee, CR Fitness Holdings.
Private equity-backed Aligned Fitness has grown its Club Pilates footprint to 47 studios, fueled by new Southeast acquisitions.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention. Yet for operators, reformers can be tricky — bulky equipment, limited class spots and the question of how to optimize programming. That tension has made reformer Pilates both one of the most exciting...
Sign Up to Our Newsletter
