How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Strong Pilates has adapted its programming to members who are favoring lifting over traditional reformer formats, and it's not the only Pilates brand to do so
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
The world's largest Pilates brand by a considerable distance, Club Pilates continues to expand, with fresh studio openings in Bangkok and Mexico City underscoring the franchise’s push to open more locations abroad
While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion
The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead
The Australia-founded Pilates franchise has big plans to scale in the U.S., but it's also pursuing European growth, teaming up with Poland's largest wellness franchise operator
Co-founder Jake Irion spoke to ATN about what sets the Pilates franchise apart in a saturated market, as the brand targets even more growth in the years ahead
The Australia-founded fitness franchise says the U.S. has become its top-performing market as it plans to enter NYC, Boston and more top American cities
Jetset Pilates helps franchisees deliver premium performance with its SPS system, which provides unit economics metrics and more
The Pilates boom has created a wave of new studios and a shortage of instructors. Karen Lord Pilates Movement, a four-studio chain, is working to change that
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