Peloton
How Peloton Pivoted from Toasting to New Beginnings to Let’s Forget This Ever Happened…
How Peloton’s video clip featuring Chris Noth become a social media one night stand that it wants to forget?
Peloton, Seeking a Knockout, Adds Boxing & Says Get Ready to Get Hooked
Pelotoners can start boxing from Peloton App, Bike, or Tread touchscreen. First session is 2-week, 8-class Get Hooked: Peloton Boxing Program.
…And Just Like That, Peloton Brings Back Mr. Big in Amazing PR Move
In the ad, Mr. Big is accompanied by Peloton's Jess King. The clip, just released this afternoon, should bring the company back to life.
‘Sex and the City’ Reboot Kills Character…& Peloton Shares
Along with approval of fitness bike, Peloton also signed off on a cameo of its own cycling coach, Jess King, in the Sex and the City reboot.
Lululemon Makes Good on IP Threats, Goes to War with Peloton
Lululemon alleges Peloton has infringed on six of its patented designs, stating the company didn't make an effort to create an original...
’Tis the Season for Lawsuits: Peloton vs Lululemon
The Peloton vs Lululemon lawsuit, filed in Manhattan federal court on Wednesday, comes as a preemptive attack.
Peloton Shares Frustration with Employees in ‘All Hands’ Meeting
The immediate hiring freeze was presented as a way to 'reinvest' in Peloton's 9,000 employees. How long the freeze will last is uncertain.
Peloton Sues Competitors iFit and Echelon
Peloton alleges that iFit and Echelon have profited from its technology, such as same leaderboards & live class participation format.
Peloton Strategizes as It Announces Selling $1B Shares
The sale of Peloton's Class A common shares will net company approx. $1.07b, & will increase cash flow to compensate for its recent troubles.
Peloton Accused of Pay Disparity
Other employees indicated that white Peloton team members were getting paid a higher rate, despite less career experience.
