Peloton

How Tonal Plans To Redefine Home Fitness With AI

As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

Peloton Shares Dive After Q4 Subscription Drop & Recall Issues

Seat post recall costs and a decline in subscriptions have painted a grim picture for Peloton despite its rebranding efforts.

Peloton Launches B2B Service, Eyes Hospitality & Corporate Wellness

As Peloton pushes to be more than an at-home fitness company, it's looking to meet consumers on vacation or at work.

Can Echelon Buck Industry Trends With its New Connected Strength Machine?

As Peloton and Lululemon pivot to content, Echelon’s CEO says the Strength Pro is the best connected fitness machine in the market.

Peloton Inks Wide-Ranging Partnership With YMCA of Chicago

As Peloton pushes to democratize fitness, its app workouts and signature connected fitness bikes will be featured at select YMCA locations.

Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes

With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.

Peloton Tread

Peloton Cuts Price of Tread, Row Machines Amid Shift Away From Hardware

As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.

Peloton Teams Up With Liverpool FC for Special Fitness Content

The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.

Precor Named Worldwide Distributor for Stages Cycling

The cycling equipment manufacturer will leverage the vast Precor network to bring its equipment to new consumers and markets.