Alo Yoga is bringing Alo Moves, its vast online health and fitness content library, to guests staying at The Meritage Collection properties.
As Peloton looks to add to its subscriber count, its latest ad campaign is hoping to drive hardware sales and showcase its inclusive vibe.
Fresh off a content deal with Lululemon, Peloton is facing difficulties converting free users into fully paying subscribers.
Athletech News highlights trends that the major publicly traded fitness companies reported for the quarter ended June 30, 2023.
The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.
As travelers collect passport stamps and air miles, they're increasingly seeking opportunities to get quality shut-eye, a Hilton report shows.
The new round of layoffs for Lululemon Studio comes as the athleisure brand turns to Peloton for digital fitness content.
Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.
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